Marketing-Dialog Events
With the Marketing-Dialog events, the Print Media Academy presents
fascinating communication concepts and case studies. Speakers and
participants use the events for a comprehensive dialog about
innovative marketing and individual creative design.
"Social Milieus and Media Preferences: Who Uses Which Media and Why", November 26, 2007
Successful marketing hinges on knowing which media are best for reaching which target groups. The concept of 10 "sinus milieus" for classifying Germany’s population is a useful tool for figuring this out.
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"Brand Management in the Age of Digital Communication", April 17, 2007
How are new ways of communicating via the Internet and Web 2.0 affecting marketing, branding and the role of classical media in the communication mix?
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Porsche: "From Macho Brand to Brand Leader - the Evolution of Brand Management at Porsche from 1994 to 2006", November 16, 2006
The marketing expert Andreas Schlegel explained to the roughly 200 advertising people attending the sixth Marketing-Dialog at the Print Media Academy in Heidelberg the Porsche brand management.
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"Global Brand Change by Linde AG", June 29, 2006
How can a corporate group take its worn image and transform it into the brand of a visionary technology leader?
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"The Retro Wave Is Rolling", April 20, 2006
The retro wave is rolling, and brand managers need to check whether they can take advantage of it - for supposedly passé or current brands.
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"Jägermeister - Market Leader Finds the Balance Between Tradition and Trend", November 09, 2005
"Watch Out, Wild!" With its short and provocative new slogan, the world's largest herb liqueur producer makes its orientation as a brand name clear.
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"Print Helps - Especially the Brand", April 27, 2005
On April 27, 2005, around 140 specialist participants experienced an exciting and imaginative presentation held by Andreas Weber in the Print Media Academy.
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"Success Factors for the Brand Relaunch - Case Study BASF",
Feburary 02, 2005
On February 02, 2005, Hans Kiefer, Corporate Branding Manager with BASF, presented the communication strategy of the global corporation and talked about his experiences with the chemical company's successful brand relaunch.
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