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Master of Arts in Print Media Management 2008 |
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The "MA Print Media Management" is a postgraduate award of the School of Printing and Publishing at the London College of Communication intended to give international graduates the competitive edge as managers in the fast developing world of print media. The course starts October 6, 2008. Registration is now open!
Today print media industry managers need to be able to combine technical knowledge with strategic management skills in order to drive business performance. The aim is to equip students with the management and strategic skills to enable them to develop into middle/senior managers in the print media industries.
The course combines academic rigor with contemporary management philosophy through the use of lectures, industry visits, guest speakers, case studies, management games, scenario planning, assignments and a major project. Students will cover the following subject areas on the course:
- Academic research, design and planning
- Organisational behavior
- Products, services and market dynamics
- Print media technology
- Business and marketing strategy
- Financial strategy
- Operations strategy
Plus a choice of one elective, such as:
- Quality management
- Sales and marketing management
- Enterprise planning
This MA provides an attractive opportunity to join an international community of postgraduate students, to gain an advanced-level qualification, to enhance your career development opportunities and to manage more effectively in the fast changing world of print media.
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The course is offered by the
London College of Communication
in association with the Print Media Academy. The London College of Communication attracts applicants from across the globe. It currently recruits students from over 70 different countries, from Europe, the Middle East, Asia, Africa, the Far East, North and South America, Australia, New Zealand and China.
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For all previous participants, the "MA Print Media Management" has been an important step in their career. For example, for David Reher from the United States (picture top right: David is the second one from the left). He decided to come to London to widen his print education. Having a technical prepress background, with a good grounding in print management David said, "the time I've spent in London, and at the PMA, has given me an insight into how to improve a printing business' processes, and margins." Something he is now doing with his new employer in Montana. Everyone benefited from his experience, as he was able to contrast how US business practices varies from those in Europe, and Asia.
Duration and mode of study
The normal entry requirement for this course is an honours degree. But other qualifications that are deemed to be equivalent to a first degree, along with any relevant professional, industrial or commercial experience will be considered.
Duration: Full-time, 45 weeks (including two one-week symposia at Print Media Academy in Heidelberg, Germany). Venue: London College of Communication in London. Award: University of the Arts London MA
Contact
The School Registrar
The School of Printing & Publishing
London College of Communication
Elephant & Castle
London SE1 6SB
England
Tel.: +44 (0)20 75 14 67 10
Fax: +44 (0)20 75 14 67 72
E-mail:
printing@lcc.arts.ac.uk
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