Executive Forum in Brazil:
São Paulo, November 9–11, 2010

A Program that Encourages New Views and Fresh Ideas.
The Executive Forum is a management program for managers with entrepreneurial experience in the print media industry who want to reinvigorate their businesses.

Our lecturers have extensive experience in the print media industry and have worked in great detail on numerous research and consulting projects. They will provide you with fresh inspiration.

Program
Tuesday	November 9, 2010
9.30-9.45 a.m.	Welcome (Dieter Brandt)
9.45-10.45 a.m.	Introduction & Getting to Know Each Other (Martina Brand, Detlev Dierkes)
10.45-11.00 a.m.	Coffee Break
11.00-11.30 a.m	Global Trends in the Print Media Industry (Martina Brand)
12.30-2.00 p.m.	Lunch
2.00-3.30 p.m.	Marketing for Print Shops (Martina Brand)
3.30-3.45 p.m.	Coffee Break
3.45-5.15 p.m.	Practical Cases (Martina Brand)
5.15-5.30 p.m.	Questions & Wrap-up
Wednesday	November 10, 2010
9.00-11.00 a.m.	Leadership & Organization: How to be a Good Leader (Martina Brand)
11.00-11.15 a.m.	Coffee Break
11.15-12.30 p.m.	Lean Printing (Martina Brand)
12.30-2.00 p.m.	Lunch
2.00-3.30 p.m.	Lean Printing (Detlev Dierkes)
3.30-3.45 p.m.	Coffee Break
3.45-5.15 p.m.	Lean Printing (Detlev Dierkes)
5.15-5.30 p.m.	Wrap-up
7.00-10.00 p.m.	Team Event
Thursday	November 11, 2010
9.30-10.45 a.m.	Lean Printing (Detlev Dierkes)
12.30-2.00 p.m.	Lunch
2.00-3.30 p.m.	Lean Printing (Detlev Dierkes)
3.30-3.45 p.m.	Coffee Break
3.45-5.15 p.m.	Lean Printing (Detlev Dierkes)
5.15-5.30 p.m.	Feedback, Certificates (Martina Brand)

Organizational Details
Recommended arrival date: November 8, 2010
Schedule: November 9-11, 2010.
The course sessions will begin at 9.00/9.30 a.m. and end at around 5.30 p.m. each day (except Wednesday).
Language: The course language is English. Documentation will also be translated into Portuguese.

Venue
Hotel Estanplaza Internacional
Rua Fernandes Moreira, 1293
Chácara Santo Antônio
04716-003 São Paulo SP
Phone: +55 11 5185-4600
Fax: +55 11 3059-3288

Attendance Fee
EUR 1188,- (plus value added tax) This price includes all documentation, lunch, and beverages. Travel costs, accommodation and personal expenses are not included in the price.

Contact + enrollment
For further information please contact us directly. To register please send us the completed registration form:

Participants from Brazil and South America please contact Rosa Bastos:
rosa.bastos@heidelberg.co.br

International participants please contact Silvia Becker:
Tel.: +49 (0)6221 92 50 11
Fax: +49 (0)6221 92 49 29
E-Mail: pma-seminare@heidelberg.com