Embossing - Making Images Tangible

Embossed image parts are three-dimensional - and give images a vivid shape

Embossing produces relief effects by representing a motif in three dimensions. This makes the motif not only visible but also tangible and creates a better feel for the product. Embossed motifs produce an impression of refined elegance through their tactile structure and light and shadow reflections alone. Embossing stimulates the desire to touch and feel the motif and is thus always ideal if visual and tactile highlights are needed or key details are to be picked out.

This does not just apply to logos on letterheads or braille on pharmaceutical packagings but also to attention-grabbing brochure covers, extravagant packagings, and eye-catching mailings. Embossing comes in a variety of shapes and forms. Motifs may be applied using multistage, relief or deep embossing, thereby supporting the color effect in different ways. Multistage blind stocking is also possible. Thicker papers and cards with grammages over 100 gram per square meter can be processed; coated papers may require concessions to be made in the embossing height.

Passion for print - this is how our motif is produced
Embossing makes images tangible. Our motif was first printed conventionally in four colors and a dispersion coating applied over the whole area to protect the surface. The embossing was performed at a subsequent stage. A multi-stage tool was used that reproduces various heights. The first level has the golden pickup and the neck of the guitar, the second level the silver pickup and frets, and the third level, the strings. The music sheets in a separate window are also processed in high relief.

For further information about printing technology and applications see www.fogra.org .