Shenzhen, China
Introduction of PMA China
China, a country with a population of 1.3 billion, is a huge potential market for the printing industry. The PMC's intention is to improve the regional knowledge of printing technologies through different kinds of activities, and then stimulate local market demand and bring prosperity to the area.
Due to the size of the geographical area covered and the large variety of languages represented there, four PMAs have so far been established throughout the Asian Pacific region. PMA China is in Shenzhen City, Guangdong Province. Its official name, however, is PMC (Print Media Centre) as in China the word "academy" is reserved for educational entities.
Since its foundation the PMC has organized a large number of events, including 24 open houses, 226 internal technical training courses, 150 customer training seminars, which attracted a total of more than 6,000 participants. Among them were people from South Korea, Taiwan, the Philippines, Singapore, Indonesia, Thailand and India. The PMC plays an important role in advancing the progress of the printing industry in the region.
The PMC's short-term plans and strategic goals:
1. Promote the theory and practice of prepress-press standardization
A new printing era has begun with the progress of computer technology and the realization of the digital workflow. Integration of prepress and press is inevitable. All Heidelberg employees and customers should be well aware that prepress technology is the key to printing efficiency in the near future.
2. Motivate the PRINET
Business managers tend to utilize global networks. For the print process, CIP4 can connect order processing, production schedules, prepress, press and post-press. This has a profound effect on the management of print production. The sooner you know about this, the faster you can sense the trend and make a successful investment.
3. Train Heidelberg staff to be professionals
An variety of training measures are scheduled for Heidelberg technical and sales personnel to ensure that they have the necessary information about new products. Only equipped with up-to-date know-how of the latest technologies can they provide a satisfactory service to customers.
4. Schedule more customer training courses to achieve efficient machine application
To make maximum use of production potential, advanced equipment must be combined with appropriate technologies and management. To achieve this, the PMC will organize more customer training courses and will also offer on-site training for customers. This latter measure is intended to get a direct feedback from the customers and help them to quickly improve the print quality and production efficiency in their company.
Heidelberg's progress is founded on the know-how, motivation and efforts of more than 600 specialists working in the R & D section. It is the PMC's duty to pass on their successful achievements and share it with our staff and our customers. The PMC is a big family, a place that welcomes everyone wishing to learn new skills and to extend their knowledge. In co-operation with other departments, the PMC is working hard to ensure a bright future for the company.
China, a country with a population of 1.3 billion, is a huge potential market for the printing industry. The PMC's intention is to improve the regional knowledge of printing technologies through different kinds of activities, and then stimulate local market demand and bring prosperity to the area.
Due to the size of the geographical area covered and the large variety of languages represented there, four PMAs have so far been established throughout the Asian Pacific region. PMA China is in Shenzhen City, Guangdong Province. Its official name, however, is PMC (Print Media Centre) as in China the word "academy" is reserved for educational entities.
Since its foundation the PMC has organized a large number of events, including 24 open houses, 226 internal technical training courses, 150 customer training seminars, which attracted a total of more than 6,000 participants. Among them were people from South Korea, Taiwan, the Philippines, Singapore, Indonesia, Thailand and India. The PMC plays an important role in advancing the progress of the printing industry in the region.
The PMC's short-term plans and strategic goals:
1. Promote the theory and practice of prepress-press standardization
A new printing era has begun with the progress of computer technology and the realization of the digital workflow. Integration of prepress and press is inevitable. All Heidelberg employees and customers should be well aware that prepress technology is the key to printing efficiency in the near future.
2. Motivate the PRINET
Business managers tend to utilize global networks. For the print process, CIP4 can connect order processing, production schedules, prepress, press and post-press. This has a profound effect on the management of print production. The sooner you know about this, the faster you can sense the trend and make a successful investment.
3. Train Heidelberg staff to be professionals
An variety of training measures are scheduled for Heidelberg technical and sales personnel to ensure that they have the necessary information about new products. Only equipped with up-to-date know-how of the latest technologies can they provide a satisfactory service to customers.
4. Schedule more customer training courses to achieve efficient machine application
To make maximum use of production potential, advanced equipment must be combined with appropriate technologies and management. To achieve this, the PMC will organize more customer training courses and will also offer on-site training for customers. This latter measure is intended to get a direct feedback from the customers and help them to quickly improve the print quality and production efficiency in their company.
Heidelberg's progress is founded on the know-how, motivation and efforts of more than 600 specialists working in the R & D section. It is the PMC's duty to pass on their successful achievements and share it with our staff and our customers. The PMC is a big family, a place that welcomes everyone wishing to learn new skills and to extend their knowledge. In co-operation with other departments, the PMC is working hard to ensure a bright future for the company.
Download Brochure "Profi Tip" |
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For further information and assistance, please do not hesitate
to contact:
Ms. Tracy Zhao Rui
Tel: +86 (0)755 2573 7888 ext 718
E-mail: Tracy.Zhao@heidelberg.com
Address:
Heidelberg China Ltd (Shenzhen Representative Office)
Print Media Center
Building 710,
Liantang Industrial Park
Luo Hu District
518004 Shenzhen, Guangdong
CHINA
Ms. Tracy Zhao Rui
Tel: +86 (0)755 2573 7888 ext 718
E-mail: Tracy.Zhao@heidelberg.com
Address:
Heidelberg China Ltd (Shenzhen Representative Office)
Print Media Center
Building 710,
Liantang Industrial Park
Luo Hu District
518004 Shenzhen, Guangdong
CHINA
