Print Buyer University – July 16-20, 2012:
The world’s leading seminar program for managing international print projects
Print Buyer University is the "kick-off" for efficient print
media production: marketing, purchasing and production
professionals gain specialised expertise in strategic print buying
and ensuring consistent quality. Print Buyer University will save
you time and money.
The challenge for print buyers is to manage print jobs efficiently through procurement and production while guaranteeing consistent quality and on-time in-budget completion. This requires specialised expertise. Print Buyer University delivers this know-how over five days, with six live-demos and twelve speakers.
The program provides access to subject matter experts of international calibre. Small group size and international participation encourage a rich exchange of experiences and ideas which attendees rate highly. Participants also make use of the technical facilities of Heidelberger Druckmaschinen AG for practical exercises involving actual pressruns, an experience rarely available in day-to-day production. They learn the most effective way to work together with their print suppliers to achieve repeatable quality and consistent results. At the end of the program, participants are certified as a "Print Media Advisor" to document their ability to manage complex offset print projects.
Target group
This unique program is especially designed for those involved in the management of print projects: Marketing, purchasing and production professionals in advertising agencies, publishing companies, brand suppliers and manufacturers as well as government agencies.
The challenge for print buyers is to manage print jobs efficiently through procurement and production while guaranteeing consistent quality and on-time in-budget completion. This requires specialised expertise. Print Buyer University delivers this know-how over five days, with six live-demos and twelve speakers.
The program provides access to subject matter experts of international calibre. Small group size and international participation encourage a rich exchange of experiences and ideas which attendees rate highly. Participants also make use of the technical facilities of Heidelberger Druckmaschinen AG for practical exercises involving actual pressruns, an experience rarely available in day-to-day production. They learn the most effective way to work together with their print suppliers to achieve repeatable quality and consistent results. At the end of the program, participants are certified as a "Print Media Advisor" to document their ability to manage complex offset print projects.
Target group
This unique program is especially designed for those involved in the management of print projects: Marketing, purchasing and production professionals in advertising agencies, publishing companies, brand suppliers and manufacturers as well as government agencies.
Program
Day 1:
Development of a Print Buying Strategy
Rainer Thöny is the former Purchasing Group Manager "Printed Materials WE" at Procter & Gamble Germany. He gives you insights how to categorize your print projects and how to choose the right strategy for your print budget. Learn about the criteria for choosing printing companies which fit your needs.
The World of Print Media
Jens Winnat, a trainer at the Print Media Academy, gives you a thorough introduction to the modern printing technology workflow. In our "Prinect Live Factory" you will step through the production process from delivery of data to bound and finished products.
Day 1:
Development of a Print Buying Strategy
Rainer Thöny is the former Purchasing Group Manager "Printed Materials WE" at Procter & Gamble Germany. He gives you insights how to categorize your print projects and how to choose the right strategy for your print budget. Learn about the criteria for choosing printing companies which fit your needs.
The World of Print Media
Jens Winnat, a trainer at the Print Media Academy, gives you a thorough introduction to the modern printing technology workflow. In our "Prinect Live Factory" you will step through the production process from delivery of data to bound and finished products.
Day 2:
How to Judge Print Quality
This section of the program delves deep into colour management for accurate colour reproduction. You learn what the appropriate international standards are and how they are applied in production. You observe the impact of lighting on colour perception and visual judgement of proofs and print.
Florian Süßl is an industry consultant and former technical manager at a leading corporate design agency. He is active in a number of influential standards committees such as FOGRA and is a lecturer at Berlin University of the Arts.
How to Judge Print Quality
This section of the program delves deep into colour management for accurate colour reproduction. You learn what the appropriate international standards are and how they are applied in production. You observe the impact of lighting on colour perception and visual judgement of proofs and print.
Florian Süßl is an industry consultant and former technical manager at a leading corporate design agency. He is active in a number of influential standards committees such as FOGRA and is a lecturer at Berlin University of the Arts.
Day 3:
Achieving "OK to Print"
Heidelberg experts and Florian Süßl guide you through a detailed demonstration of ISO compliant offset printing. The emphasis is on the use of measurable criteria for print quality assessment. You will learn how to evaluate print quality on an objective basis which will enable you to make press pass decisions with confidence.
Achieving "OK to Print"
Heidelberg experts and Florian Süßl guide you through a detailed demonstration of ISO compliant offset printing. The emphasis is on the use of measurable criteria for print quality assessment. You will learn how to evaluate print quality on an objective basis which will enable you to make press pass decisions with confidence.
Day 4:
Premium Printing
A highlight of the program is a full day in Wiesloch at the Print Media Center for packaging and special applications.
Sabine Roob, head of Product Management for Packaging Workflow at Heidelberg, gives you an insight to packaging and label production, and innovative technologies in this area. You see a live demonstration of a specialised label and packaging workflow, which also includes print finishing techniques such as die cutting, folding and gluing.
The afternoon session also covers special effects in printing which enhance high value print products. Manfred Weiß, Heidelberg Product Manager Special Applications, takes you through a wide variety of attention-getting techniques that you can use in your print production.
Premium Printing
A highlight of the program is a full day in Wiesloch at the Print Media Center for packaging and special applications.
Sabine Roob, head of Product Management for Packaging Workflow at Heidelberg, gives you an insight to packaging and label production, and innovative technologies in this area. You see a live demonstration of a specialised label and packaging workflow, which also includes print finishing techniques such as die cutting, folding and gluing.
The afternoon session also covers special effects in printing which enhance high value print products. Manfred Weiß, Heidelberg Product Manager Special Applications, takes you through a wide variety of attention-getting techniques that you can use in your print production.
Day 5:
Green Printing
Many print buyers are tasked with ensuring end-to-end sustainability in print buying strategies. You get an explanation on important eco-certifications and learn the key issues of ecological printing, such as the role of recycling, the reduction of emissions and paper consumption.
Green Printing
Many print buyers are tasked with ensuring end-to-end sustainability in print buying strategies. You get an explanation on important eco-certifications and learn the key issues of ecological printing, such as the role of recycling, the reduction of emissions and paper consumption.
Date
July 16-20, 2012
(Monday 11 a.m. to Friday 3 p.m.)
Venue
Print Media Academy in Heidelberg, Germany
Course Language
English
Fees
2.250 EUR
Excluding 19% VAT, travel costs, accommodation and personal expenses
(The price includes all documentation, lunch, beverages, the "Print Buyer University Certificate", the "Special Application Book", the "Handbook of Print Media" by Prof. Kipphan, and the DVD "World of Print Media".)
July 16-20, 2012
(Monday 11 a.m. to Friday 3 p.m.)
Venue
Print Media Academy in Heidelberg, Germany
Course Language
English
Fees
2.250 EUR
Excluding 19% VAT, travel costs, accommodation and personal expenses
(The price includes all documentation, lunch, beverages, the "Print Buyer University Certificate", the "Special Application Book", the "Handbook of Print Media" by Prof. Kipphan, and the DVD "World of Print Media".)
What previous participants say
"Print Media Academy have put together a fantastic course that gives a solid grounding in print buying and the entire printing process, from concept through to delivery."
Rowan Matthews, Senior Artworker, The Brand Union, UNITED KINGDOM
See more references
"Print Media Academy have put together a fantastic course that gives a solid grounding in print buying and the entire printing process, from concept through to delivery."
Rowan Matthews, Senior Artworker, The Brand Union, UNITED KINGDOM
See more references
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Customer advisory service
Do you need further information about the program? Do you have detailed questions regarding the content? Please contact our program managers Mr. Tritsch or Mr. Poerschke at pma-info@heidelberg.com
Enrolment
Do you like to join the Print Buyer University? Please send the completed enrolment form to Ms. Alexandra Niederrielage:
Tel.: +49 (0)6221 92 50 11
Fax: +49 (0)6221 92 49 29
E-Mail: pma-seminare@heidelberg.com
Heidelberger Druckmaschinen AG
Print Media Academy
Kurfürsten-Anlage 52-60
69115 Heidelberg
Germany
Do you need further information about the program? Do you have detailed questions regarding the content? Please contact our program managers Mr. Tritsch or Mr. Poerschke at pma-info@heidelberg.com
Enrolment
Do you like to join the Print Buyer University? Please send the completed enrolment form to Ms. Alexandra Niederrielage:
Tel.: +49 (0)6221 92 50 11
Fax: +49 (0)6221 92 49 29
E-Mail: pma-seminare@heidelberg.com
Heidelberger Druckmaschinen AG
Print Media Academy
Kurfürsten-Anlage 52-60
69115 Heidelberg
Germany
Tool-Box
Professional Information and tips for facilitating print media
Why Does Print Strengthen Brand Communication?
Chocoladefabriken Lindt & Sprüngli GmbH, Heike Bootz,
Germany
