The new Profi Tip gives a concise summary of the key facts on
eco-friendly printing and explains how print shops can take an
integrated approach to meeting this challenge and thus combining
economy and ecology. In seven sections, Profi Tip gives
practice-based information on a whole range of topics relating to
consumables, print shop operations, carbon offsetting, staff
motivation, and communication. Profi Tip details opportunities for
funding and the first steps kicking off the process toward an
environmentally friendly print shop.
It is important that interested companies do not make
only some aspects of the production process more eco-friendly.
Instead, they must develop a comprehensive overview and integrate
all areas in their entirety. As well as the individual production
steps, this also means involving employees and suppliers. It is
particularly difficult to bring about lasting changes in behavior,
as everyone involved quickly reverts to established behavioral
patterns. This is where the Motivation section can help.
Profi Tip is aimed at print shops that aren't yet active
in eco-friendly printing and are looking to find out how they can
position themselves effectively as ecological print shops. They
learn what measures need to be taken in a step-by-step process and
how this can be expertly communicated to the outside world. After
all, the trigger for developing an environmental focus often comes
from the outside. For many large print customers, certifications
have become a prerequisite for placing orders. However, print shops
that are already positioned on the market can also gain insights
and discover how they can expand their existing offerings.
The benefits of an integrated environmental approach are
considerable - as well as the positive effects in terms of image
and credibility, these also include long-term improvements in
competitiveness as a result of ongoing optimization in energy and
material efficiency.
Download
The new Profi Tip and other publications can be
downloaded here free of charge.
Contact
E-mail:
pma-info@heidelberg.com