Die Veranstaltung "Print Buyer University" findet in
englischer Sprache statt, daher ist auch die Vorankündigung
ausschließlich in Englisch gehalten.
In a four-day program, marketing, purchasing and production
professionals learn to manage print projects successfully.
The Print Media Academy of Heidelberger Druckmaschinen AG
has developed a new four-day program especially for advertising
agencies, publishing companies and manufactures: the Print Buyer
University. It gives marketing and purchasing professionals as well
as production managers the skills to take offset print projects to
a new level.
Whether the participants handle print projects for their own
company or a client, they will benefit enormously from this program
of information-packed seminars and workshops with a strong
practical emphasis. The program gives specialized knowledge that
professionals need to manage high-value offset print projects and
to achieve top quality - ideally supplementing the expertise they
already have in areas such as design, marketing or purchasing.
The focus is on ushering a job through the procurement and
production process and on ensuring consistency of quality,
regardless of where and when a job is printed, so that packaging,
annual reports and corporate communications conform to the
organization's standards worldwide. Participants receive guidance
in applying international standards for drawing up job
specifications and selecting providers. They will be able to judge
print quality and to make "press pass" decisions with
confidence.
The participants gain an understanding of print in all its
complexity, straight from the best possible source: Heidelberger
Druckmaschinen AG. They will benefit from the knowledge of print
experts, who have extensive experience with sheetfed offset
equipment and efficient production processes. The groups are kept
small to ensure effective learning. Heidelberg's technical
facilities are available for practical exercises involving actual
pressruns. At the end of the program, participants are certified as
a "Print Media Advisor" to document their ability to
manage complex offset print projects.
Schedule
Please click
here
for further information.
Program
PDF Brochure
References
What previous participants say.
Date
June 15-18, 2010
(Tuesday, 9 a.m. - Friday 3.00 p.m.)
Please register until May 7, 2010
Venue
Print Media Academy in Heidelberg, Germany
Fees
1,550 Euro plus 19 percent value added tax. (This price
includes all documentation, lunch, beverages, the "Print Buyer
University Certificate", the "Special Application
Book", the "Handbook of Print Media" by Prof.
Kipphan, and the DVD "World of Print Media". )
Travel costs, accommodation and personal expenses are not
included in the price.
Course Language
English